Dannii Minogue Becomes New Face for Marks & Spencer
February 11th, 2010On Sunday, Marks & Spencer announced the decision to cut the team of glamour girls they use to be the faces for their women’s wear collections, who have been working for the company for nearly 4 years, and keep only Twiggy. Although they decided to get rid of Myleene Klass, Noemie Lenoir and Erin O’Connor as faces for their campaigns, they have replaced them with a new team of women to be the faces of the company’s new Spring/Summer campaign.
Joining Twiggy will be singer VV Brown, television presenter Lisa Snowdon, Brazilian model Ana Beatriz Barros and singer Dannii Minogue, who is also a judge on The X Factor. Minogue is expecting her first child with boyfriend Kris Smith, a former rugby player and now model.
She is very excited about becoming a face for the company, which she expressed on Twitter by saying that she’s delighted to be a Marks & Spencer girl. Later she tweeted about being on the beach shooting the spring campaign, which will launch in print and on television in March.
Although this brings in some big changes, Marks & Spencer says that Myleene Klass is still a big part of their family and is working on many different projects, which include M&S Online TV and M&S Money. Keeping Twiggy of course isn’t surprising, as she’s been with the company since 2004, when Sir Stuart and his marketing director Steven Sharp joined. A spokesman for the company says that Twigging resonates with their core consumers. It’s always good to have fresh faces!
Tags: Dannii Minogue, Marks & Spencer
