Mid-July will see the world’s leading online travel expert, Expedia, unveil a new agency program in India.

Expedia will join forces with the Mumbai based operator Discover the World Marketing to provide first level sales and customer support services for the rapidly booing Indian travel market.

The move will increase Expedia’s position in the Indian sector, with the Travel Agents Affiliate Programme (TAAP) set for release in a little under one month. In line with the introduction of the new offer, Expedia.co.in will also be waiving membership for a period of three months.

Member agents who sign on to the TAAP benefit from the capability to view the Expedia.co.in inventory of car rentals, air and hotel bookings, and also great range destination activities, with bookings available through a dedicated, individual login and password. In addition to the free membership period of three months, travel agents will also be offered a temporary high rate of 12 per cent commission for all hotel bookings, which will revert back to the standard 10 per cent thereafter.

To ensure that the Indian programme experiences effective domestic promotion, Expedia has collaborated with Discover the World Marketing, making the most of promotion to local travel agents through the use of a range of marketing strategies tailored its service the Indian tourism sector.

Expedia’s Manager for Travel Agent Distribution APAC, Stuart Udy, said the launch would follow similar successful undertakings in various other markets such as Italy, Germany, Canada, Australia, the UK, France, New Zealand and the USA.

Tags: Expedia, expedia.co.in, India, partner, program, travel agent