Versace, the high-end Italian fashion house, announced that they will launch a special luxury mobile in order to compete with other rising designer brands entering the mobile market.

The Milan-based brand, which is one of the most well-known worldwide and most chosen by celebrities strutting the red carpet, said Tuesday that the phone would be ready for sale commercially by spring.

The label will hold a private viewing of the new product later this month at a private show during Paris Haute Couture Fashion Week.

 The high-end fashion house is reporting that only select clients will be invited to view the product. Versace which long-ago expanded from clothing to watches, interior design, and jewellery. The company has signed a license agreement with ModeLabs Group to collaborate on the manufacture, design, and distribution of the mobile.

The fashion label, which began with Gianni Versace prior to his murder, has been carried on by his sister Donatella and her brother Santo.

Recently, Donatella’s daughter, Allegra has been working closely with the label as well. Allegra was responsible for presenting the most recent menswear collection for 2010/2011 at the Milan Fashion week taking place this week.

Versace, however, is not the first high end label to launch a mobile phone design. Giorgio Armani revealed a new mobile last October which currently retails for 700 euros. Prada also has a mobile phone which has since been removed from the market.

Tags: Allegra Versace, Donatella Versace, Giorgio Armani, Milan Fashion week, Santo Versace, Versace, Versace mobile phone