Myer family invests in baby brand
Thursday, September 23rd, 2010The Myer family has announced that it will enter the baby goods market.
The family will invest up to £3 million with the Headline Group ahead of the latter’s move to roll out the leading British maternity brand, Mothercare, in Australia.
The announcement of the substantial investment coincides with the news that Headline has moved to acquire Babies Galore, the struggling baby retailer, in a move that will see 13 new stores added to the group’s operation, with forecasted revenues set to reach as much as £65 million.
Managing director of Headline Group, Brent Dennison, said that negotiations with the Myer family had been going on for some time. These discussions revolved around what would be considered the most ideal time to invest in the group, and how the cash injection would be best utilised. The Headline board of directors will now feature an appointment from the Myer family.
Famous for its in-store trained midwives in the UK, the Mothercare chain opened its first Australian store in March in Melbourne, with a further 10 stores launched since then. With the addition of the Babies Galore outlets, which will be converted to Mothercare over the next 18 months, the group will total 31 dedicated Mothercare stores, while also operating the 29 Early Learning Centre stores around the country. Mothercare Plc has been so impressed with the roll-out of the new stores this year that they invested around £8 million in July with the Headline Group, obtaining a 25 per cent stake in the process.
