The secret of youth for just £10
Thursday, August 12th, 2010The supposed restorative powers of a rare Swiss apple tree have to date been the exclusive preserve of the rich.
The highly prized skin creams that evolve from the little known Uttwiler Spatlauber tree usually sell at exclusive cosmetic outlets for in excess of £200 per bottle.
However, next month will see the debut of a slightly cheaper version from the leading UK discount store Superdrug. Superdrug’s new Optimum cream includes the same rare apple branch extract ingredients that are found in rival Clark’s Botanicals Cellular Lifting Serum, which costs £225. But is it any good?
Is Superdrug simply jumping on the Swiss apple phenomenon bandwagon with its latest release? Or does it offer a genuine anti-aging product that has had its lauded extract trademark hailed as the greatest product since botox? The cream is certainly light, refreshing, non-oily and unsurprisingly, apple-eqsuely fragrant. The research team in the laboratories behind Optimum has insisted that the product gives what they call ‘a promise’ of rejuvenation, although they admit that clinical trials had not be able to confirm this hinted-at benefit.
At just £9.99, it’s no doubt worth giving a go as much as the next miracle solution, and as Superdrug’s brand director Andrew Groom states, the way you look need not be dependent on the depth of your pocket. The overnight renewal serum from Optimum will go up in price on October 28, so it may be too soon to know if it truly does fight the visible signs of aging. But when all you are really paying for is an apple branch, it does seem logical to go with the cheaper brand.
