Known as the birthplace of edgy designer clothes, London Fashion Week has taken a new direction.

The fashion industry has changed in the past few years, with smart designers responding to widespread changes in attitudes. This means that having a wardrobe with a conscience is now almost as important as celebrity endorsement.

Today, for the first time in its history, the British Fashion Council – which runs the iconic London Fashion Week – has added a sustainable catwalk show to its program. While ethical fashion has existed on the periphery of the industry for some time, it now finds itself sharing the limelight thanks to acclaimed international designers such as Christopher Kane and Burberry.

Clarence House is the setting for the open air event which will see established designers such as Vivienne Westwood and Stella McCartney joined by the likes of People Tree and Junky Styling – the former known for its celebrity partnership with Sienna Miller and Emma Watson. While both Westwood and McCartney will have later shows in London and Paris, their presence at the ethical runway adds significant clout and influence.

The show will be held in conjunction with the Prince’s Charities Foundation initiative START, which seeks to promote and celebrate sustainable living. London Fashion Week is already the site of Esthetica, the static exhibition which showcases those designers on the edge with a commitment to eco-sustainability.

This is very exciting news for Londoners and others around the world that are totally obsessed with fashion and just go into tears when thinking about not getting to go to London Fashion week. This is one of the best weeks in the whole year, aside of course from other fashion weeks.

But on Wednesday, every person out there that was crying stopped when the British Fashion Council announced that they plan to stream the show for the first time on their website. This is also the first of the 4 major international fashion weeks to go digital and stream the shows.

The first Digital Schedule will be on February 19, and fashion obsessed men and women can go to www.londonfashionweek.co.uk/digitalschedule, which will lead to more information about the streaming and a schedule of all the catwalk shows and presentations. British Fashion Council chief executive Caroline Rush says that this is great step in developing their digital strategy and is an important area of development for the future.

The streaming will feature all the designers who will be showing at Somerset House. Some of the big names include Burberry Prorsum, Marios Schwab, Jonathan Saunders and Vivienne Westwood Red Label. There will also be short films created by the likes of Twenty8Twelve, Antoni & Alison, Boudicca, and Danielle Scutt shown between the shows. Hussein Chalayan will also show three of his most iconic short films from the past decade.

Now it’s totally unbearable that we have to wait! But this London Fashion Week will definitely be the best in history, as now anybody who wants to watch it can without leaving home!