The slow pace of economic recovery has not appeared to have slowed down spending on fashion.

That is the verdict according to the latest just-style Apparel Industry in 2010 report, which found that fast and value fashion operators will be the most likely businesses to succeed in 2010, leading the way in profit forecasting.

The report  claimed that retailers who offer fashion collections at low prices are in the best position to take advantage of the current consumer climate in the UK, with organisations such as Primark set to  boom thanks to their strategy  of high volumes at low prices.

 The just-style survey also found that in the value fashion sector, where Primark is joined by the likes of New Look, the growth rate was at a high 59 per cent, while respondents also suggested that chains such as Mango and Zara, which are classified as fast fashion, could also expect to see growth of 56 per cent.

However, it was traditional favourite H&M that was seen as being the retailer who will see the greatest levels of growth in the remainder of 2010. 26.5 per cent of those polled said they expected H&M to top growth tables, while Zara was second with 20.6 per cent of the vote. In the five company query, Primark was third on 14.4 per cent, ahead of New Look on 7.5 per cent and Mango at 6.6 per cent.