Katie Price, Cheryl Cole, and Lindsay Lohan are off the tanning chart, literally. The trio of stunners has been named as just some of the many celebrities who have used fake tanning services, with the results occasionally being a disaster.

The new Debenhams ‘Tan Tone Colour chart’, which looks remarkably like a painting colour guide, has been put together to help those addicted to getting some colour avoid ending up either florescent of overly coloured, which the likes of Cole, Price and Lohan can all admit to. Other notable celebrity tanners include Alex Reid, Dale Winton and wrestler Hulk Hogan.

The Beauty Halls of the leading high street retailer have recently been revamped to match the change of season, and welcome a new round of tanners while providing them with the best solutions to they’re pale pores. Now customers can identify where they place on the tanning chart, which ranges from ‘pale and interesting’ up to ‘radioactive orange’, with Alex Reid’s latest effort a good example of the latter, while Nicola Roberts has been suggested as typifying the former.

Director of Beauty at Debenhams, Sara Stern, claimed this summer was all about looking bronzed, but that research by her team had found that a high 70 per cent of DIY tanners get it wrong. Unsurprisingly, says Stern, the three major sins committed were using too much product, choosing the wrong tone for their skin and applying to frequently.

The lead up to the so far blessedly pleasant British summer saw Debenhams fake tan sales soar by around 64 per cent, as people rushed to give themselves a base tan to go on holiday with, in keeping with the historical irony of the trend for using tanning products when the sun comes out.

The most popular brands of fake tanning products are Clarins, Lancaster Sun, St Tropez, Fake Bake, Xen Tan and Famous Dave’s. Stern also said that they had started stocking tan remover from St Tropez, making the analogy with a paint shop even more poignant.