Leading high street fashion retailer French Connection has expanded its digital market.

The popular fashion label has announced the activation of a new online service that allows customers to rate its products.

Utilising the social commerce platform Bazaarvoice, French Connection hopes that by encouraging consumers to go online and rate their offerings, customers will be able to share their shopping experiences with their peers to enable the public to make better-informed decisions, while the initiative will also have the added benefit of a likely reduction in the number of returns.

The retailer can also keep abreast of what its customers are saying and tailor their services accordingly, such as using descriptions from reviewers to shape their own presentation and description. The move is the first of several new marketing strategies from French Connection, which is also looking at the addition of an online video sharing service for customers to model items in addition to other digital engagement such as a soon to be released mini-series that will feature on You Tube.

The digital revolution is part of the present ‘The man and the woman’ advertising campaign that will use a series of short films to showcase the forthcoming autumn collection, where viewers can click on the featured items to purchase online. The move is all part of a greater push to bring in-store facilities to in-home, as many customers do not have the time or opportunity to spend hours trying on sizes and models in fitting rooms to make their decision.

The long-disputed wage structure across garment factories in Bangladesh has at last received some positive news.

After months of protests, many of them ending in violence, the Bangladesh wage board has announced that the minimum wage for garment workers will be almost doubled.

Under the terms of the new arrangement, the average monthly wage will rise from 1,662 taka (£16) to be set at 3,000 taka (£16). A formal announcement of the wage increase will be made by the labour ministry tomorrow. Despite the increase, the wage limit falls short of the 5,000 taka called for by workers.

Leading UK retailers such as Tesco, Marks & Spencer, Zara, Carrefour and H&M all source their clothes from Bangladeshi factories, where the garment industry is the financial backbone of the country’s economy. The industry accounts for some 80 per cent of the nation’s exports and generates around USD$12 billion per year.

Earlier this year, many western fashion labels pressured the Bangladeshi government into reviewing the minimum wage structure after allegations that the country’s factories were using exploitative labour. As a result, the wage board convened an emergency committee made up of union leaders, garment manufacturers and government officials to address the crisis.

The conflict saw angry workers clash with local police in recent weeks and it is not yet clear if union leaders will agree to the new government offer, which, despite the increase, still leaves the garment industry in Bangladesh as one of the world’s lowest paying.

Leading UK retailer Debenhams has revealed the most unlikely of fashion superstars.

Spearheading the new clothing line to hit the high streets is the famous British walker Alfred Wainwright.

Wainwright is more commonly known for his walking guides to the Lake District, along with a reputation for foul moods to suit the foul weather. He is renowned as a notoriously bad dresser, which in some part could explain the new wave of counter-chic. Over the past two years, his fame has increased markedly thanks to a host of radio and television programmes about his life.

The public exposure has cascaded down from the cliffs to the high street in that time, with demand for walking boots, rucksacks and all-weather, hiking-style clothing soaring, leading Debenhams Director for Menswear Buying, Paul Baldwin, to call the new trend ‘Wainwright Chic’. Baldwin claims that both women and men across Britain have taken to the rugged outdoors look, and that the hill climbing image usually reserved for the most extreme of weekends has now found a place in everyday wear. In the past, specialist clothes such as Wainwright’s defining look were the preserve of nature enthusiasts and train-spotters only, but Baldwin says they are now just as likely to appear on the streets of Chelsea and Kensignton as Scafell or Grisedale Pike.

The Wainwright look usually involves a woollen jumper, belted coat and aged flapped-ear cap. These are most often complemented by trousers that use braces rather than a belt for support and which are tucked in to thick woollen socks. The choice of footwear is traditionally unstylish but highly functional.

Oh dear. In a real fashion catastrophe, three of the most popular style magazines on the planet have somehow contrived to feature the same dress on their latest covers.

Prada will no doubt be delighted, with their dress appearing on the front page of Vogue, Elle and W all at the same time, but industry analysts are wondering how such a faux pas could have happened in a business which employs teams of people to make sure that this precise incident is avoided. In what is the industry equivalent of three supermodels turning up to a party in the same outfit, the coincidence is somewhat of an embarrassment to all concerned. Fashion houses such as Prada go to great lengths to ensure that rival photo shoots are not given the same outfit, something which has left the respective magazine editors scrambling to deflect criticism.

While Elle magazine said the situation was not surprising given that the dress was so fabulous, Vogue attempted to point out that the dresses were not the same, saying that they had not even noticed the other covers.

Danish model Freja Beha Erichsen appears on the cover of British Vogue in tangerine version of Prada’s diffusion line Miu Miu, while Lily Allen is featured in a lilac lace version for UK Elle, and Eva Mendes adorns the cover of US glossy W in a yellow number. As if that wasn’t enough, model Mona Johannesson appears in the lilac dress on the cover of Swedish Elle.

The great summer sales have arrived, so get ready to spend at Britain’s leading high street retailers. Prices have come tumbling down as the sale signs have gone up, meaning now is the ideal time to grab that chic summer wardrobe item or get in on old stock before the cold arrives.

In even better news for shoppers, official figures have shown that the price of clothing fell by a record margin in the month of June, with retailers wielding the axe earlier than expected. This has analysts worried that the coming months could result in a raft of profit warnings, as Britain’s leading retail chains look to sacrifice immediate profit for the sake of sales. While this may be bad news for business, it is nonetheless great news for consumers.

Chancellor George Osborne’s so-called ‘austerity’ Budget has not yet hit shoppers where it matters most – in their pockets, as retailers steady themselves for an excepted economic downturn as consumer spending will be reduced in the months ahead. The result is that right now is the best time to find the best bargains, with fashion stores offering a huge range of incentives and promotions to tempt the last remaining pennies from the public.

Debenhams, Next and Marks & Spencer are all featuring great deals on fashion-wear at the moment, with customers being openly wooed to spend and save. These stores are just some of the group which saw price-slashing of around 3.4 per cent last month, with women’s wear leading the way in cost reductions.