Leading fashion magazine Grazia is set to debut its own internet television service.

Bauer Media has unveiled plans to launch the online service, which will see showbiz and fashion covered on the new offering Grazia TV. The concept will initially involve the streaming of weekly webisodes which will provide a roundup of all the latest entertainment, beauty and fashion stories that have made headlines, while also featuring the magazine’s ‘Ten Hot Stories’ section.

Written and edited by Hattie Brett, Grazia’s senior editor, Bauer Media’s Julian Linly conceived the web series, which will be produced by Signal TV. Set for launch on September 17, the 13-week Grazia TV series will also feature on YouTube and the Grazia Daily website. The launch coincides with the iconic London Fashion Week, with Estee Lauder due to be aired in association with brand content from the makeup giant.

Jane Bruton, Grazia editor-in-chief, said the latest innovation was pursued for some time by the group, which seeks to filter editorial content to create moving footage on a whole new platform for fans. Paul Keenan, the chief executive at Bauer, said that the potent brand name of Grazia and the following of Estee Lauder was the perfect launch pad for the new TV service, which will bring the magazine an entirely new audience online and around the world. Keenan also said he expects to see such fashion partnerships quickly extending to other brands.

Just when the scandal surrounding Tiger Woods’s extra-marital affairs seemed to have died down, two tiny skeletons have emerged from the closet.

The world’s best golfer in modern history, still mired in claims that he cheated on wife Elin Nordegren with as many as 14 different women, is now facing new allegations that he has fathered at least two illegitimate children. If that wasn’t enough, still another apparently secret lover has come forward with claims of undeniable evidence that Woods was the father of her new baby.

Grazia Magazine reports that the news is shattering for Tiger, as just when he thinks the furore over his sex life has been quelled, yet another alleged victim emerges from the woodwork. The unidentified source says Tiger’s once untouchable reputation continues to take a battering, and that Elin is faces humiliation and devastation. She added that while the former world Number 1 can sign up for all the sex-addiction treatment he likes, nothing will take away the fact that there may be several tiny tiger cubs crawling around.

Grazia reports that one of the latest claimants in Theresa Rogers, 48, who has apparently told her friends that her six-year-old child’s father is Woods, with the magazine reporting that Rogers had employed the services of the celebrity lawyer Gloria Allred to oversee a hush money deal with the wayward golfer thought to be worth up to two million pounds. Former prostitute Devon James has also stated that her son, Austin T, was fathered by Tiger back in 2001, the same year he met the stunning Swede wife Elin.

The glamour girls of Sex and The City are packing their wardrobes up for the final time.

Carrie and Co will down their last cosmos and put away their high heels for good after the SATC phenomenon has finally been grounded after a series of poor reviews for the SATC 2 movie.

The SATC empire, which has run for the past 12 years and spawned 94 episodes and two blockbuster movies, is set to be consigned to history after recent reports of infighting on set and low box office takings have shelved any plans of continuing one of the most successful franchises in history. This means the uber-glamorous quartet of Sarah Jessica Parker, Kim Cattrall, Cynthia Nixon and Kristen Davis are looking at life on the unemployment line – although all are sure to snapped up soon.

In the latest edition of fashion magazine Grazia, a report has revealed how the latest movie’s box office flop has seen plans for a third instalment – widely tipped to complete a STAC trilogy – immediately binned. This allegedly came as something of a shock to the cast who had been anticipating one last hurrah on the big screen

Only months ago, leading lady Sarah Jessica Parker said that she wished for Carrie and her friends to carry on, with the team already in preparation for another movie. However, SJP did acknowledge that there had been some infighting between cast members but nowhere near as catty as paparazzi had made out. Much media speculation has surrounded the strained relationship between Parker and Cattrall, but this was put down by Parker to the usual strains of performing with close friends for so long.

A great new competition will give one lucky entrant the opportunity to work in the fashion industry.

The competition will also afford an insight into the machinations of television, thanks to MTV. The opportunity is presented by Grazia Magazine who has teamed up with Armani Exchange to celebrate the launch of the new MTV series of The City, which will air on Saturday nights at 9pm.

One lucky contestant will be given the chance to undertake a three-week internship in the British capital, and all that is required is a passion for fashion, excellent communication skills and a good dose of self confidence.

The winner will also be able to enjoy a week at offices of Grazia magazine, where they will shadow the fashion team to see just how the magazine is run and put together. In the second week of the internship, the lucky winner will see what goes on behind the scenes at the iconic MTV network, while the third week will be spent with the marketing and press teams at Armani Exchange. Not only will the winner walk away with a valuable insight into the world of fashion, but also have the chance to network with the industry’s top dogs and make a host of key contacts that could lead to a career in fashion.

To enter, simply drop into any Armani Exchange store and pick up an entry card, which has the full terms and conditions on it. On the back, write down in one sentence why you should be chosen and you could soon be rubbing shoulders with the fashion industry’s elite.

In the cutthroat world of glossy fashion magazines, what goes on the cover is crucial to success.

Editors at the likes of Grazia and Vogue Magazines spend hours antagonising over who should adorn their covers, knowing full well the circulation will rise if they get the image right, or fall accordingly if the pick a dud.

It could be that the recently crowned ‘World’s Sexiest Woman’ Cheryl Crowe, with her inoffensive dress sense and hair and a strong but cheerful demeanour is worthy enough of shelling out a couple of pounds for. Perhaps the high-fashion Victoria Beckham with labels and bags and her Hollywood connections is more likely to run off the shelves.

British Vogue’s Alexandra Shulman says Kate Moss has always worked for them, her grungy chic look and sultry pout offset by human interest in the always interesting model.

To better determine what the market is looking for, or trying to avoid, fashion magazines hold regular meetings with focus groups and consult a variety of facts and data on sales, circulation and surveys. To add to the confusion however, magazines do not always try to appeal to their customers. Most dedicated readers will by their favourite magazine regardless of the cover, leaving the magazines to try and tempt floating readers. Here, the cover becomes the all important bait.

Shulman says some colours just don’t work, such as mustard yellow or pretty much any shade of green. Black is also to be avoided in favour of pretty, simple patterns and colours, with metallic pink a popular choice.