London Fashion Week featured a new designer, whom no one has ever heard of. His name is Hakaan, a 37-year-old based in Instanbul who won a fashion competition in Turkey. The competition victory earned him attention from Mert Alas, who is part of the photographic duo Matt & Marcus, who photograph about half of the fashion campaigns in the world.

Hakaan wasn’t expected at all this season, but he has made an immediate impact on critics. He even attracted Vogue editor Carine Roitfield to the show, while Kate Moss also attended to see the designs firsthand. The new designer also booked some rather well known models, Anje Rubik, Natalia Vodianova, Lara Stone and Natasha Poly, as well as Vogue stylist Edward Enninful.

The clothes Hakaan has designed are testament to why Roitfeld just had to be there. They look like they have been made specifically for her. They feature short, lean dresses with bold shoulders and hips with cut-outs, as well as have a toned down color palette that combines London edge with French elegance.

In just this single show, Hakaan has founded himself as one of the industries most exciting-to-watch designers during this London Fashion Week. He joins another well talked about designer this season, Mark Fast, who has put his plus-size models down the catwalk with body-conscious knit styles.

There’s always more room in the fashion industry for visionary designers who will cater to the elegant yet edgy group of celebrities. It’s nearly certain that, with the response given this week, Hakaan will become a new big name in fashion.