In the cutthroat world of glossy fashion magazines, what goes on the cover is crucial to success.

Editors at the likes of Grazia and Vogue Magazines spend hours antagonising over who should adorn their covers, knowing full well the circulation will rise if they get the image right, or fall accordingly if the pick a dud.

It could be that the recently crowned ‘World’s Sexiest Woman’ Cheryl Crowe, with her inoffensive dress sense and hair and a strong but cheerful demeanour is worthy enough of shelling out a couple of pounds for. Perhaps the high-fashion Victoria Beckham with labels and bags and her Hollywood connections is more likely to run off the shelves.

British Vogue’s Alexandra Shulman says Kate Moss has always worked for them, her grungy chic look and sultry pout offset by human interest in the always interesting model.

To better determine what the market is looking for, or trying to avoid, fashion magazines hold regular meetings with focus groups and consult a variety of facts and data on sales, circulation and surveys. To add to the confusion however, magazines do not always try to appeal to their customers. Most dedicated readers will by their favourite magazine regardless of the cover, leaving the magazines to try and tempt floating readers. Here, the cover becomes the all important bait.

Shulman says some colours just don’t work, such as mustard yellow or pretty much any shade of green. Black is also to be avoided in favour of pretty, simple patterns and colours, with metallic pink a popular choice.

Eight supermodels have stripped naked for the cover of LOVE, a bi-annual fashion and lifestyle magazine. The models include Kate Moss, Lara Stone, Naomi Campbell, Daria Werbowy, Natalia Vodianova, Kristen McMenamy, Amber Valletta and Jeneil Williams.

All of the models posed identically for the latest issue of the mag, which will be sold with 8 different covers starting Monday next week. All of the supermodels’ measurements are also printed, and there are 40 pages in the mag featuring them.

Katie Grand, the editor for LOVE magazine said that, for this issue, they took 8 women that are generally known as the world’s most beautiful. The mag got them to show off their bodies, which many believe are the most perfect in the world and shot them in exactly the same pose for each of the covers, she continued.

Grand also says that his was done to show how different each woman is physically from the other, which is why they also printed all of their measurements. The point is that there is no such thing as fixed perfection, transcendent or timeless, as it varies like the girls’ measurements clearly show, she added.

Mert Alas, one photographer for the cover photo shoot, said that it was interesting to study the supermodels naked while they posed in the same position. They are all so different, yet so powerful looking, he added. Marcus Piggott, the other photographer, said that each of the models were special in their own way, and he thanks them for that.

LOVE magazine is published by Condé Nast and was launched in February of 2009. For their first issue, they put Beth Ditto on the cover naked.

Kate Moss will launch a new line of handbags designed exclusively by the model. The collection, which will be designed for popular brand Longchamp, will be a line of stylish capsule bags which were first viewed this week during Paris fashion week.

Kate Moss began her partnership with Longchamp in 2006 when she became their primary star in their advertising campaigns. The supermodel-turned-fashionista gave the brand a much-needed publicity boost launching them to the top of the charts.

Now the model will be taking her partnership with the label to new heights by designing her own products to be sold jointly with the brand name. The first collection of capsule bags influenced by Kate’s uber-trendy style will be available commercially February 11.

The fashion icon has even included travel bags into her line of bags, all named after cities or regions in Europe. The Soho clutch, for example, is a trendy evening bag with vibrant colours, or the Gloucester which is an everday bag with braiding.

Longchamp has said that they hope this new line will spawn a long term collaboration with the model turned fashion designer. Kate said, of the label, that the two have a great working relationship and that she is excited for the opportunity to create her own range of handbags.