Katie Price, Cheryl Cole, and Lindsay Lohan are off the tanning chart, literally. The trio of stunners has been named as just some of the many celebrities who have used fake tanning services, with the results occasionally being a disaster.

The new Debenhams ‘Tan Tone Colour chart’, which looks remarkably like a painting colour guide, has been put together to help those addicted to getting some colour avoid ending up either florescent of overly coloured, which the likes of Cole, Price and Lohan can all admit to. Other notable celebrity tanners include Alex Reid, Dale Winton and wrestler Hulk Hogan.

The Beauty Halls of the leading high street retailer have recently been revamped to match the change of season, and welcome a new round of tanners while providing them with the best solutions to they’re pale pores. Now customers can identify where they place on the tanning chart, which ranges from ‘pale and interesting’ up to ‘radioactive orange’, with Alex Reid’s latest effort a good example of the latter, while Nicola Roberts has been suggested as typifying the former.

Director of Beauty at Debenhams, Sara Stern, claimed this summer was all about looking bronzed, but that research by her team had found that a high 70 per cent of DIY tanners get it wrong. Unsurprisingly, says Stern, the three major sins committed were using too much product, choosing the wrong tone for their skin and applying to frequently.

The lead up to the so far blessedly pleasant British summer saw Debenhams fake tan sales soar by around 64 per cent, as people rushed to give themselves a base tan to go on holiday with, in keeping with the historical irony of the trend for using tanning products when the sun comes out.

The most popular brands of fake tanning products are Clarins, Lancaster Sun, St Tropez, Fake Bake, Xen Tan and Famous Dave’s. Stern also said that they had started stocking tan remover from St Tropez, making the analogy with a paint shop even more poignant.

For the launch of her latest line of equestrian clothing, Katie Price has looked to no others but her own two children to act as models. Her website has become a family affair now that photos of her 2-year-old daughter Princess posing in the girls line, her 4-year-old son Junior modeling the boys line and herself posing in the adult line have been posted.

Talking about her 4^th collection for KP Equestrian, Katie said that they’ve changed the focus a little, because they found that all kids want mini versions of what their parents are wearing. So there is a lot of ‘mini me’ going on in the range this Spring, she continued, adding that everyone can see Princess and Junior in their modeling debuts.

However, Peter Andre, her ex-husband and father of the kids, has expressed his outrage over dressing Princess and Junior up. He got really angry earlier this year when Katie posted photos of his daughter wearing makeup and false eyelashes on her sister’s Facebook page. This wasn’t the only instance though.

Meanwhile, Katie is also busy launching her first line of babywear. She says that her own children have inspired the line. She wrote on her website that she has had some ups and downs in the last year, but the only stable part of her life is her children. Princess and Junior have kept her going through the bad times, she continued, and made her realize what’s important.

Katie also said that, now that she’s happily married to Alex Reid, she can’t wait to have another little one. They hope to have exciting news to share with everyone soon, she added, and that it won’t be long before they have a Baby Reid to model the KP Baby collection.