London has one of the hottest fashion weeks in the world. Rivaled only by Paris’ fashion week, the London fashion week attracts industry insiders and players from all over the world. London is known for its fashion year-round, but the end of February is a time not-to-be missed in this capital city.

The yearly London Fashion Week brings out the young, the rich, the famous, and the fashion icons from all over the globe and is one of the most anticipated social calender events of the season. However, London Fashion Week is not just for the wealthy, stylish, and beautiful. Having celebrity status or a million pounds in the bank is not necessary to enjoy the amazing creations making their way down the infamous catwalk.

London Fashion Weekend, which this year will be held from February 25th-28th, will take place at the Somerset House and feature designers like American Retro, Lulu Guiness, Emma Cook, and Luella. Lulu recently told Vogue that she creates many of her own ideas while bathing in a hot bath.

Beauty experts will be on hand as well, and many local retailers will be offering knock-out sales on all of this year’s favourite designers. Londoner hair and beauty experts are also on-hand so happy shoppers can get their hair and make-up done to match their fantastic new purchases.

Professional shows will also be feature showcasing new designs for 2010. Catwalk shows are held at the British Fashion Council catwalk and guests can secure tickets to check-out the newest trends.