Madonna has been known as the Queen of Pop, for creating her own look, starring in fashion campaigns for designers like Dolce & Gabanna and Louis Vuitton, as well as serving as a muse for Paul Gaultier. Now the 51-year-old is finally getting directly involved in the fashion industry, becoming a designer herself to creating a clothing range for teens.

The 51-year-old singer/model/actress won’t be alone in the venture, however, as she has enlisted the help of her 12-year-old daughter, Lourdes. The two will be collaborating together with Iconix Brand Group to create the MG Icon label. The first Material Girl collection will be available online and at 200 Macy stores. It will include back-to-school clothes and footwear, as well as accessories – jewellery and handbags. Retail for the collection will range between $12 and $40.

Iconix’s portfolio of brands also includes Badgley Mischka and Ed Hardy. Company chairman and chief executive officer Neil Cole says that they are thrilled to announced the first of many new brands to be developed under their partnership with Madonna. They believe that Material Girl will be a Macy exclusive, he continued, and they look forward to working with the singer, her daughter and the Iconix team.

Although Madonna will bring in most of the attention, people won’t be able to overlook Lourdes, who has been attracting attention lately due to her original fashion choices and eye-catching outfits. The duo are photographed together wearing similar outfits often. Madonna says that it’s very exciting to be collaborating with Iconix to bring her fashion ideas to consumers.