The England football team were today seen checking out their new off-the-pitch strip as the official World Cup suit was launched at Marks & Spencer. A far cry in price from the previous togs designed by Armani, the national side has opted for more modest attire for this summer’s trip to South Africa.

That said, our boys are still looking pretty sharp as the line up in the latest M&S ad campaign. Joining today’s team are 1966 heroes Roger Hunt, Gordon Banks, Martin Peters and Sir Geoff Hirst, who can all still certainly hold their own in front of the camera.

The grey three-piece, wool suit is designed by Savile Row’s Timothy Everest in collaboration with the high street brand. The team are pictured in jackets adorned with the England crest, although an in-store version without the crest will be available for purchase from today.

The M&S ad sees team members standing in groups of four above the tag-line ‘Four Lions, One Tailor’, while the suits of their older 1966 counterparts receive the branding ‘Four legends, One Label.’

England manager Fabio Capello also reportedly gave his specifications for the new tight-fitting players’ suit. In previous years, the England World Cup wears have been designed by British brands Paul Smith and Burton as well as Italian legend Giorgio Armani. The latter is close friends with former England Captain David Beckham and his label-loving wife Victoria.