Celebrity uber-babe Pamela Anderson has brought sexy selling to the mobile phone market.

Clearly enjoying her role as a scantily clad sex kitten, Anderson has stripped down to her saucy yet classy lingerie in a photo shoot which celebrates the launch of a new competition by mobile giant Nokia.

Resplendent in a range of dazzling underwear, the buxom actress who gained worldwide acclaim for her roles on Baywatch and in bed with former husband, rocker Tommy Lee, can be seen in varying stages of recline in a sumptuous hotel suite. Excitable readers will be overjoyed that one lucky winner will soon be joining her for a short film in the bedroom – all in good taste – called The Commuter.

Her competition-winning co-star will have Nokia to thank as the mobile phone company celebrates the soon-to-be-launched new N8 handset, which will capture all the action of Anderson, 43, and her companion. As if this wasn’t enough, the film will also have its own London premier alongside another similar feature that will star an additional lucky entrant in their own scene with Ed Westwick of Gossip Girl fame – although this one will be shot in an elevator.

Nokia said that they has tried to create something special with the new competition, one which it hopes will highlight the quality of the camera in the new N8 handset. Anderson is currently touring the UK as part of the promotion for her new role as the Genie at the Liverpool Empire Theatre’s production of Aladdin.