German takeover for Paris Ethical Fashion Show
Monday, April 12th, 2010The fair-trade fashion industry looks set to step further into the catwalk spotlight after Messe Frankfurt announced its takeover of the former Parisian Ethical Fashion Show.
The green event, a highlight in the past six years of the Paris Fashion Week, was unveiled by its new owners last Friday. Messe Frankfurt is the world’s third largest fair trade firm, and has an annual turnover of around half a billion euros (USD 671 million).
Messe Frankfurt has been in operation for almost a century, with strong historic links to the textile industry, notably in Asia. The move represents the group’s first foray into the fashion industry.
Detlef Braun, Messe Frankfurt’s director, said the move was testament to his company’s commitment to a highly topical issue – that of sustainable development.
The ethical fashion market has been well supported by the dynamic British industry, where the point of difference is a key marketing tool, while the Ethical Fashion Show has grown to become the leading global event for fair trade-fashion and eco-friendly fashion habits.
The event involves designers from all across the globe and has grown from 20 exhibitors in 2004 to 90 in 2009. Each one of the displays at the four-day event is done with a firm social or environmental commitment, notably to respectable working conditions, the preservation of traditional practices and the protection of the environment.
The event will take place in Paris, for the last time, from 25 – 28 September at the Fashion and Design City on the Docks en Seine.
