French Connection reports slower growth
Monday, September 20th, 2010Retail fashion group French Connection is in a more cautious mode in the second half of the year.
After the first six months of 2010 resulted in a profit for the British outfitter, slow sales in recent weeks at retail outlets have kept celebrations muted.
The impending VAT rises and winter budget constraints have hampered spending by consumers, many of whom are returning from summer holidays and tightening their purse strings. Despite this, French Connection said last week that year-on-year comparisons with wholesale orders were still ahead, with the group forecasting slow by steady progress for the full financial year.
Like many in the fashion industry, French Connection has been streamlining its services to achieve greater profitability, with the latest round of restructuring seeing the sell-off of the loss making Nicole Farhi brand. In addition, partnerships in Europe and Japan have been scaled back in favour of the US, with the group claiming it has signed a new North American licensing partner. The deal will see LF USA, owned by the Hong Kong consumer goods exporter Li & Fung Ltd earn up to $10 million in net royalties over the next five years.
The latest direction for French Connection follows recent years of struggle following the decline of the popular FCUK brand. In stark contrast to last year’s £5.4 million pound loss, the group has finally been able to report a profit, though tough times are still ahead.
