The man behind the expansion of Marks and Spencer into India has teamed up with a local competitor.

Mark Ashman, who oversaw the establishment of the joint venture in India between M&S and Reliance Retail, will become the chief executive at Hypercity in the autumn.

Hypercity is a rapidly growing local chain that has since 2006 sold Waitrose products to millions of Indians under an exclusive supply agreement. Waitrose and M&S are already renowned for their UK rivalry, and now the battle has spilled over onto the subcontinent the focus is firmly on India as a producer.  Last year, Mark Price, Waitrose’s chief executive and Sir Stuart Rose, the chairman of M&S, became embroiled in a public slanging match over which company’s products were cheaper.

Mr Ashman held the role of chief executive of Marks & Spencer Reliance Retail, which, in collaboration operated 18 stores across India, with 15 more set to open over the next two years. The partnership said that there will be an estimated 50 M&S stores in the country by 2015. Ashram had left his position in April to return to Britain to lead M&S’s European and Middle Eastern operations. He was wished all the best for his new role by his former employers.

Meanwhile, rival Hypercity operates seven hypermarkets across India, with the group being part owned by another of India’s leading retail organisations Shoppers Stop. The country has had its fashion production industry come increasingly under the media spotlight in recent months, as allegations of poor working conditions have led high street retailers such as Next and Gap to launch independent investigations.