Overweight children are being tailored to, literally, by leading retailer Marks & Spencer.

Marks and Spencer has launched a new range of over-sized school uniforms for children that are aged as young as four. The decision comes after studies reveal that one out of every five British schoolchildren is clinically overweight when they begin their schooling.

In the new M&S Plus school wear range, items include clothing designed for pre-school children who have waistlines of anywhere up to 23 inches – which is the size more usually found on the average eight year old. Marks and Spencer has said that the trial range of clothing followed demand for bigger sizes from parents, while industry experts said that the decision simply reflected the growing rate of obesity among younger children.

According to the National Obesity Forum’s Tam Fry, the move was commercial recognition of what the public and parents had been aware of for years, namely, that obesity levels in pre-schoolers is on the rise. Fry added that of all new entrants to primary schools across Britain, 27 per cent were obese or overweight.

The Plus school wear collection hit the shelves last week, and targets the 3 – 16 age bracket, with waistlines in both boys pants and girls skirts ranging up to 41 inches. A spokesperson for M&S said that they wanted to ensure that their school wear range was accessible to all shapes and sizes of pupil.